At this year’s ISH exhibition over 200,000 visitors were able to explore the newest showering technology and design ideas from over 2,500 exhibitors from across the globe. As well as offering an insight into the up and coming trends for colour and finish, the latest products were showcased alongside the most innovative new technology.
Impey’s retail sales manager Natalie Paley and Senior product designer Clare Cranston spent three days at the exhibition, absorbing the atmosphere and investigating the latest developments in the showering solutions marketplace. Natalie who has a wealth of bathroom knowledge, joined the retail sales team earlier this year. She also found the show had some unique and interesting takes on the current showering sector.
“This year’s ISH represented an excellent opportunity to explore the newest design styles and options for finishes and colours, Interestingly for me, having a background in retail, many exhibitors were keen to identify how their products would benefit end users; offering a real insight into consumer use. This was fascinating, as it’s not the norm at a trade fair; but it was very exciting to see these insights being used to market new technology.”
“Interactivity was key for many exhibitors; offering opportunities to watch videos, book training, view installation guidelines and adapt the experience of visiting the stand to the requirements of each individual visitor. This use of technology mirrored the increased use of technology which we saw integrated into many new products”
“Colour was of course very prevalent; with my favourite being the recurring ‘blush pink’ which was used on many stands to great effect. And finish seemed to play a leading role with colour options for brassware and accessories being adapted even further through the options of matt, brushed, gloss and highly polished finishes.”
“The idea of customisation of the bathroom space, which we have seen in previous trade shows was certainly intensified which was very exciting for us as a wetroom manufacturer, since personalisation plays a crucial part in wetroom design. I’m keen to see how these ideas will be embraced by designers and homeowners.”
Clare, who joined Impey in 2018 has a background in high-end product design and keen eye for design detail. She was eager to see the huge variety of brands showcased at the event and check out the innovations in terms of trend and product.
Said Clare: “One of the most noticeable facets of this year’s ISH was the breadth and depth of colour which was widespread throughout so many of the stands. Some of the coloured sanitaryware and brassware were particularly stand-out; with a real emphasis on soft, muted colours like shades of grey, blue and pale pink.”
“The ambience of these more serene colours fitted well with the strong focus on spa-style and wellness in the bathroom, which was also prevalent throughout the show.”
“Relaxation and escapism were echoed through the integration of natural materials and finishes, to create a multi-faceted sensory experience; in many cases mixing modern technology with natural practices or resources to create an interesting juxtaposition.”
“Certainly, fitting in very well with our take on wetroom progression was the idea of creating a bathroom or showering ‘experience’; a series of more meaningful rituals which offer escapism from the mundane process of taking a bath or shower. This idea seemed to come very much from modern thoughts and ideas about self-care, happiness and serenity.”
Lastly Clare noticed affirmation and acceptance of showering spaces which were easily adaptable or ‘future-proof’, but still remained attractive whilst being highly functional:
“There was a real connection with the idea of accessibility. From stylish, matte black grab bars and wall-hung accessories to modern, shower seating which offered the ultimate flexibility for all audiences, from parents showering young children to elderly homeowners who want to retain a stylish shower space. This is very much a philosophy which we have championed at Impey for many years and it’s great to see that kind of integration being offered in a mainstream bathroom environment.”