Celebrating success at KBB 2020

KBB 2020

Visitors eager to escape the hubbub of the exhibition halls headed to the sanctuary of our Virtual Reality Wetroom Suite for a few moments of relaxation, to discover the future of wetroom design and technology.

New for 2020, we decided to take KBB attendees on a virtual tour of the world of wetrooms! In the relaxing surroundings of our concourse Suite, we were proud to collaborate with leading brands Roca, Whale Pumps, Laufen, revolutionary software company Virtual Worlds and our sister brands Geesa and Sealskin to create a ground-breaking, virtual wetroom experience.

Show goers were eager to explore our immersive virtual reality wetroom environment. Encompassing a full, walkthrough wetroom experience showcasing the build-up of fundamental two components; our best-selling Aqua-Dec EasyFit floor former and our revolutionary WaterGuard tanking membrane. This was complemented by our Aqua-Mat underfloor heating system – the perfect finishing touch to any wetroom.

Natalie Paley - National Retail Manager
Natalie Paley, National Retail Manager discusses future projects at KBB 2020

The tailored journey demonstrated the build-up process of an Impey wetroom, and the feeling of relaxation and wellbeing offered through use of one of our systems.

Customer in a Virtual reality wetroom
Virtual reality wetroom

With over half-a-million Impey wetrooms installed nationwide, our multi award-winning, Aqua-Dec EasyFit and Aqua-Dec linear floor formers, maintain a reputation as the UK’s most innovative wetroom solutions. And, backed-up by a lifetime guarantee, we’re proud to say that our precision-engineered products continue to set the standard in wetroom design, making them much loved and recommended by designers and specifiers.

Our Group Product Director Chris Kingaby was present for the duration of the show. He said: “Our concourse displays at kbb 2020 provided an ideal backdrop for us to display our leading wetroom products in an innovative and captivating way. The holistic, relaxing benefits of a wetroom installation were mirrored by the modern, calm-spaces we created, and the Virtual Worlds VR experience offered an engaging showcase of our pioneering portfolio.

The Sealskin room - KBB2020

“Guests were wowed by the exclusive first look of our prelaunch Sealskin Duka range of shower screens and wetroom panels, which created huge excitement. The ‘invitation only’ area previewed four stunning examples of the Sealskin Duka product collection. Attendees loved the clean, minimalist design, leading technology and superior attention to design.

“Thank you to everyone who stopped by to see us during kbb and we look forward to welcoming you again in 2022!”

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