COMING SOON – Impey Wetroom systems in full Virtual Reality

We are extremely pleased to announce a new partnership with cutting-edge design technology brand Virtual Worlds, to offer a revolutionary 4D showering experience.


This exciting collaboration with longstanding KBB software innovation brand Virtual Worlds, will allow potential buyers the opportunity to discover, explore and immerse themselves in a full wetroom experience with our award-winning wetroom system.

Available from the 19th June, 2020, to bathroom retailers as a dedicated resource, the full Impey portfolio will be downloadable via the Virtual Worlds 4D Theatre. Offering designers the opportunity to showcase the look and feel of a luxury wetroom space, as well as a unique understanding of the technology which underpins an Impey wetroom installation.

Following on from the spectacular 4D wetroom setting  at kbb 2020, the Impey virtual reality experience will demonstrate a full walkthrough of a wetroom installation. Showcasing the fundamental components of the market-leading Aqua-Dec EasyFit wetroom floor former and the WaterGuard leak-free waterproofing solution.

Consumer appetite for attractive, low maintenance and versatile wetroom installations continues to grow. Earlier this year, Impey celebrated 500,000 wetroom installations. Latest industry figures, according to AMA Research’s ‘Wetroom Market Report – UK 2019-2023’, revealed that the market will grow by a significant 24% in the next three years.

Brand Marketing Manager Neil Whitehead: “Retailers have confidence in the Impey brand and enjoy the fact that we can offer a complete wetroom system; from floor former and tanking solution to drainage and underfloor heating.

“We’re extremely excited to be partnering with Virtual Worlds. The Virtual Worlds 4D Theatre offers retailers a powerful sales tool. Designers can now demonstrate in 4D the whole process of an Impey wetroom coming together; giving customers a deeper understanding of the installation process and offering complete peace of mind.”

Olivia Hopkins, Group Showroom Manager of retailer Turnbulls: “Virtual reality makes the sales process so much easier. With the full Impey system on Virtual Worlds, we’re confident of more wetroom sales.”

Reaction to our plans has already been warmly welcomed by some of our existing and new customers including:

  • AE Spinks
  • Cu Plas Callow
  • Henry Rose Interiors
  • Hugo Oliver
  • In2 Bathrooms
  • The Washroom Nottingham
  • Turnbulls
  • Ribble Valley
  • Bathroom Village
  • Leigh Plumbers Merchant
  • Beyond Retail Ltd.

For more information on the Virtual Worlds system please visit









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